Britain in Business

..master the skills of professional, powerful negotiation

Are your revenues and margins getting squeezed? Losing too many sales? Do you find yourself under pressure to drop your price?

BRITAIN in
BUSINESS
presents

Sales Negotiation Skills

Here's an intensive seminar that will show you how to put into practice the powerful yet subtle sales negotiation techniques and strategies used by the worlds top sales negotiators

Today's market is tough, the pressure on price is relentless. Negotiation is now a significant part of the business deal. Everything has become "negotiable" as sellers struggle to keep margins and revenue and clients become more aware of their 'ability' to negotiate

To compete in todays market both sales people and managers need to understand the various stages of a sale. A good understanding of sales negotiation techniques is essential if you are to succeed in getting the sale at the price that you want

Selling on price alone or dropping price to close a sale is a route to commercial disaster. There is always someone cheaper, you haven't always got the best product at the best price with the track record and the right back-up to ensure sales success. However you can still get sales, maintain margins and keep clients coming back for more if you have a clear understanding of the sales negotiation process

The good news is that having trained literally thousands of sales people and business owners, we know that most people have neither the attitude nor the skills to negotiate effectively. Your competitors are throwing away margin and revenue - but you don't have to. We will show you how to negotiate effectively, maintain your margins and win your competitors most profitable customers - even if your competitors are cheaper!

We give you the keys to effective negotiation and show you how to maximise profits and create win-win business and personal scenarios. We show you how to increase your personal power and confidence when involved in any selling situation. We outline a simple yet effective negotiation plan which you can tailor to any negotiation situation

Sales Negotiation Skills
Learn the simple techniques and tips that will transform your presentation skills
in one easy to understand, effective half day seminar. Here are some of the key learning areas

Learn how to control the negotiating arena so that you maximise the likelihood of a positive outcome
Create win-win scenarios that have your customers coming back for more
Have a plan to ensure you are set-up for success
Increase your personal influence, persuasive power and charisma
Understand the core buyer strategies such as the 'Dutch auction' and the 'Future promise' and have robust strategies in place to deal with them
Reduce buyers monetary obsession and replace it with interest and desire
Learn how to effectively use questioning techniques
How to present your product for maximum impact
Build longer lasting and more profitable client relationships
Know how to loosen customers that are 'locked' into preferred suppliers
Be able to convince hesitant customers to buy
Know how to uncover real objections and work with your customer to find your solution
Discover powerful price negotiating skills
Find the subtle techniques that convince customers to buy
Understand and leverage opening stances, bargaining areas and walk-aways
Know how to trade concessions and maximise variables effectively

What have previous attendees said about Sales Negotiation Skills

Excellent value for money, well worked inventive, I bought 14 of my team - Excellent
Paul Knee, Diagnostics Ultra Sound

This was very good as you realise that you have come across these situations everyday, and this helps you deal with them - Neil Russell EACS Ltd

Good food for thought and clarity of the negotiating process - David Fuller EACS Ltd

Fantastic. Very well presented by Gavin, he makes it funny enough that it keeps you interested and focused and thus take more in - Mark Ranger Lighting and ceiling louvers Ltd

Very informative and refreshing, I was engrossed throughout - Michael Osborne Swiftclean

Very helpful, straight, direct, developed ready to implement ideas - Siobhan Omahoney VRL Publishing

Good examples of situations and useful audience participation, short & concise - Cath Ruffle, Club Europe

Who should attend?....

This seminar is designed for everyone involved in selling regardless of experience or position ...

Sales people who sell for a living
Sales managers and directors who want to increase margins
Business owners and entrepreneurs who want more profitable business
Anyone who negotiates anything ...with anyone!

'Sales Negotiation Skills' is a seminar that gives you the techniques and skills you need to maintain margins and increase sales..........

..........make the decision to attend

Location Details for Sales Negotiation Skills
Tuesday 3rd July	Glasgow	The Hilton, 1 William Street G3 8HT
Wednesday 4th July	Newcastle	The Thistle, Neville Street NE1 5DF
Thursday 5th July	Leeds	Radisson Hotel, Cathedral Hall, No1 The Light LS1 8TL
Tuesday 10th July	Manchester	The Midland Hotel - Peter Street M60 2DS
Wednesday 11th July	Nottingham	Park Plaza, 41 Maid Marian Way NG1 6GD
Thursday 12th July	Birmingham	The Thistle, St Chads, Queensway B4 6HY
Tuesday 17th July	Milton Keynes	Hilton Hotel, Timbold Drive, Kents Hill Park. MK7 6HL
Wednesday 18th July	London	Glaziers Hall, 9 Montague Close, London Bridge SE1 9DD
Thursday 19th July	Guildford	The Manor House Hotel, Newlands Corner, GU4 8SE
Tuesday 11th Sept	London	The Strand Place Hotel - 372 The Strand, WC2R 0JJ
Wednesday 12th Sept	Oxford	Cotswold Lodge Hotel, 66a Banbury Road OX2 6JP

Yes please book me on Sales Negotiation Skills

Places are strictly limited, the delegate rate for this half day seminar is
£ 99.00 (plus VAT)
(Group and Charity discounts available )
1.30pm registration for 2pm start to 5pm. Refreshments provided

Telephone us on the number below

Booking Line and Information
0845 862 0014

BRITAIN in
BUSINESS
www.britain-in-business.com
Making Business Work for You

Britain in Business Ltd, Floor 6, The Strand, London WC2R 0DZ Tel: 0845 862 0014.Email marketing is an environmentally friendly marketing method. This mailing complies with the relevant UK laws and ICO guidelines. However if you wish not to receive information of future events please let us know here.