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Subject: Margins getting squeezed?
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<h2 align="center"><font face="Tahoma" color="#6699cc" size="3"><strong><font color="#663399" size="4"><br/>... in business you don't get what you deserve, you get what you negotiate !<br/></font></strong></font><font face="Tahoma" size="3"><em><strong><br/></strong></em></font><font face="Tahoma" size="3"><em><strong>Are your revenues and margins getting squeezed? Losing too many sales? Do you find yourself under pressure to drop your price?</strong></em></font></h2>
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<p align="center"><strong><font face="Georgia, Times New Roman, Times, serif" color="#663399" size="6"><u>Sales Negotiation Skills</u></font></strong></p>
<p align="center"><font face="Tahoma" color="#6699cc" size="3"><strong><font color="#663399">Here's an intensive seminar that will show you how to put into practice the powerful yet subtle sales negotiation techniques and strategies used by the worlds top sales negotiators</font></strong></font><font face="Tahoma" size="3"><em><strong></strong></em></font></p>
<p align="center"><strong><font face="Tahoma" color="#000000" size="3">We would all like to sell at a premium price. We'll show you how </font><font face="Tahoma" color="#000000">to achieve higher margins <u>and</u> more sales!</font></strong></p>
<p align="center"><font face="Tahoma" size="2">Today's market is tough, the <strong>pressure on price</strong> is relentless. Negotiation is now a significant part of the business deal. Everything has become "negotiable" as sellers struggle to keep <strong>margins and revenue</strong> and clients become more aware of their 'ability' to negotiate<br/><br/>To compete in todays market both sales people and managers need to understand the various stages of a sale. A good understanding of
<strong>sales negotiation techniques</strong> is essential if you are to succeed in getting the sale at the price that <strong>you want</strong><br/><br/>Selling on price alone or <strong>dropping price to close a sale</strong> is a route to commercial disaster. There is always someone cheaper, you haven't always got the best product at the best price with the track record and the right back-up to ensure sales success. However you can still get sales, <strong>maintain margins</strong> and keep
clients coming back for more if you have a clear understanding of the sales negotiation process</font></p>
<p align="justify"><font face="Tahoma" size="2">The good news is that having trained literally thousands of sales people and business owners, we <u>know</u> that most people have neither the attitude nor the <strong>skills to negotiate effectively</strong>. Your competitors are throwing away margin and revenue - but you don't have to. We will show you how to negotiate effectively, maintain your margins and<strong> win your competitors most profitable customers</strong> - even if your
competitors are cheaper! </font></p>
<p align="justify"><font face="Tahoma" size="2">We give you the keys to effective negotiation and show you how to maximise profits and create win-win business and personal scenarios. We show you how to increase your personal power and confidence when involved in any selling situation. We outline a simple yet effective negotiation plan which you can tailor to any negotiation situation</font></p>
<p><font face="Tahoma" size="3"><strong>'<font size="2">Sales Negotiation Skills' is a seminar that gives you the techniques and skills <u>you need </u></font></strong></font><font face="Tahoma" size="2"><strong>to maintain margins and increase sales..........</strong></font></p>
<p align="center"><font face="Tahoma" size="2"><strong>..........make the decision to attend</strong></font></p>
<p align="left"><em><strong><font face="Tahoma" size="2">You will ... </font></strong></em></p>
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<li><font face="Tahoma" size="1">Learn how to <strong>control the negotiating arena</strong> so that you maximise the likelihood of a positive outcome</font> 
</li><li><font face="Tahoma" size="1">Create win-win scenarios that have your<strong> customers coming back for more</strong></font> 
</li><li><font face="Tahoma" size="1">Have a plan to ensure you are <strong>set-up for success</strong></font> 
</li><li><font face="Tahoma" size="1">Increase your <strong>personal influence,</strong> persuasive power and charisma</font> 
</li><li><font face="Tahoma" size="1">Understand the <strong>core buyer strategies</strong> such as the 'Dutch auction' and the 'Future promise' and have robust strategies in place to deal with them</font> 
</li><li><font face="Tahoma" size="1">Reduce buyers monetary obsession and replace it with <strong>interest and desire</strong></font> 
</li><li><font face="Tahoma" size="1">Learn how to effectively use<strong> questioning techniques</strong></font> 
</li><li><font face="Tahoma" size="1">How to present your product for <strong>maximum impact</strong></font> </li></ul></td>
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<li><font face="Tahoma" size="1">Build longer lasting and <strong>more profitable</strong> client relationships</font> 
</li><li><font face="Tahoma" size="1">Know how to loosen customers that are 'locked' into <strong>preferred suppliers</strong></font> 
</li><li><font face="Tahoma" size="1">Be able to <strong>convince</strong> hesitant customers to buy</font> 
</li><li><font face="Tahoma" size="1">Know how to uncover real objections and work with your customer to <strong>find your solution</strong></font> 
</li><li><font face="Tahoma" size="1">Discover powerful <strong>price negotiating</strong> skills</font> 
</li><li><font face="Tahoma" size="1">Find the subtle techniques that <strong>convince customers</strong> to buy</font> 
</li><li><font face="Tahoma" size="1">Understand and<strong> leverage opening stances</strong>, bargaining areas and walk-aways</font> 
</li><li><font face="Tahoma" size="1">Know how to trade concessions and <strong>maximise</strong> variables effectively<br/><strong><br/>.................. </strong></font><strong><font face="Tahoma" size="1">and much much more</font></strong> </li></ul></td></tr></tbody></table>
<div align="left"><em><strong><font face="Tahoma" size="4">Who should attend?</font></strong></em><font face="Tahoma" size="4"><strong>....</strong></font><br/><br/><font face="Tahoma" size="3"><strong><em>This seminar is designed for everyone involved in selling regardless of experience or position ...</em></strong></font> </div>
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<li><font face="Tahoma" size="3">Sales people who sell for a living</font> 
</li><li><font face="Tahoma" size="3">Sales managers and directors who want to increase margins</font> 
</li><li><font face="Tahoma" size="3">Business owners and entrepreneurs who want more profitable business</font> 
</li><li><font face="Tahoma" size="3">Anyone who negotiates anything ...with anyone!</font><font face="Tahoma" size="+1"><strong><em><br/><font color="#000000"><br/><font face="Tahoma">Make the commitment <u>now </u>to attend....</font></font></em></strong></font> </li></ul>
<p align="center"><strong><font face="Georgia, Times New Roman, Times, serif" color="#663399" size="5"><u>Sales Negotiation Skills</u></font></strong></p>
<p align="center"><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="2"><strong>...all in three hours?...</strong></font></p>
<p align="center"><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="2"><strong>here's what People Management Magazine has to say <br/><font face="Times New Roman, Times, serif" size="3"><em>"the evidence suggests that the bite-sized workshop does deliver"<br/></em></font><font face="Arial, Helvetica, sans-serif" color="#ff9900" size="2">BiteSize Seminars</font><font face="Times New Roman, Times, serif" size="3"><em> </em></font></strong></font></p>
<p align="left"><b><font face="Tahoma" size="1">Don&#8217;t just take our word for it, our customers are our best recommendation<span lang="en-au" lang="en-au"> - </span>What do they have to say about our seminars? Here are a few comments from our hundreds of delighted customers..</font></b></p>
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<p><font face="Tahoma" size="1"><strong>Excellent bite size insight into negotiation skills</strong> - Barry Reeves Sagegreen<br/><br/></font><font face="Tahoma" size="1"><strong>Very good value for money & presentation was both informative and interesting</strong></font><font face="Tahoma" size="1"> - Mark Jones Incentivated <br/><br/><strong>Very helpful, straight, direct, developed ready to implement ideas</strong> - Siobhan Omahoney VRL Publishing <br/><br/><strong>Very useful key skills in
excellent format</strong> - James Scott, Mace Ltd <br/><br/><strong>Good use of real examples. Trainer seemed to enjoy and is obviously very knowledgable about subject which is not always the case</strong> - Jenny Maydon, Charities Aid Foundation <br/><strong><br/>Very informative and refreshing, I was engrossed throughout</strong> - Michael Osborne Swiftclean <br/><strong><br/>Quick pace with thought provoking points</strong> - D'Ary Myers, Dreams Come True <br/><br/><strong>Good examples of
situations and useful audience participation, short & concise</strong> - Cath Ruffle, Club Europe</font><font face="Tahoma" size="1"><br/><br/><strong>Good value for money. Covered a lot in a short period</strong><br/>Rachel Mason, Network Research</font></p></td>
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<p><font face="Tahoma" size="1"><strong>Perfect length. Took what was applicable to my business. Well presented and clear</strong> - Kate Palmer Intersurgical <br/><br/><strong>A good summary of negotiation with practical advice</strong> - Gill Calway Sagegreen<br/><br/><strong>Excellent value for money, well worked inventive, I bought 14 of my team - Excellent</strong><br/>Paul Knee, Diagnostics Ultra Sound<br/><br/><strong>This was very good as you realise that you have come across these
situations everyday, and this helps you deal with them</strong> - Neil Russell EACS Ltd <br/><strong><br/>Good food for thought and clarity of the negotiating process</strong> - David Fuller EACS Ltd <br/><br/><strong>Fantastic. Very well presented by Gavin, he makes it funny enough that it keeps you interested and focused and thus take more in</strong> - Mark Ranger Lighting and ceiling louvers Ltd <br/><br/><strong>Very well presented with lots of useful information</strong> - Dave Hadley
Hadleys property Management<br/><br/></font><font face="Tahoma" size="1"><strong>Excellent - very very useful in identifying my problem areas and overcoming them</strong><br/>Edward Fenner, SPS Doorguard Ltd</font><font face="Tahoma" size="1"> </font></p></td></tr></tbody></table></center></div>
<p align="center"><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="3"><em><strong>Take the time to attend the </strong></em></font><strong><font face="Georgia, Times New Roman, Times, serif" color="#663399" size="3"><span lang="en-au" lang="en-au">'Sales Negotiation Skills'</span></font><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="3"><em> seminar and give yourself the techniques and skills you need to negotiate sales successfully</em></font></strong></p>
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<p align="center"><font face="Tahoma" size="5"><strong>How much is all this?<br/></strong></font><font face="Tahoma"><strong class="head1"><font size="3">Just </font><font size="5">£99.00</font></strong><b><font size="2">(+VAT)</font></b></font><strong class="head1"><font size="2"><br/></font></strong><font face="Tahoma" size="1">Group Rates: 5 - 9 £89.00; 10+: £84.00. Discounts given for charities</font><font size="2"><br/><strong><font face="Arial, Helvetica, sans-serif"
color="#ff9900">BiteSize Seminars</font></strong><br/><i><b><span lang="en-au" lang="en-au"><font face="Arial,">'Seminars and Workshops that are <u>great</u> value'</font></span></b></i></font></p></td></tr></tbody></table><font face="Tahoma" size="2"><b><br/>5 reasons </b>to <u><strong>book now</strong></u> for the <span lang="en-au" lang="en-au"><b><i>'</i><font face="Georgia, Times New Roman, Times, serif" color="#663399">'Sales Negotiation Skills' </font></b></span><i>seminar</i></font>
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<p align="left"><font face="Tahoma" size="1"><b>Practical and realistic:</b> We deliver practical methods, tools and techniques you can really use every day<br/><b>Workbook:</b> We provide an invaluable workbook to use and take away with you <br/><b>Time Effective and good value:</b> No waffle or padding, high content - great value and in just 3 hours <br/><b>Professional Presenter:</b> Presented by one of the UK&#8217;s leading business sales trainers <br/><b>Leading edge material designed for
UK Business:</b> Ideas that are specific and relevant to working in the UK</font></p></td></tr></tbody></table></td></tr>
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<p align="center"><font face="Tahoma" size="2"><br/></font><strong><font face="Tahoma" size="4">How to book</font></strong><br/><strong><font face="Tahoma">By phone: 01234 480000<br/>By fax: 01234 480048<br/><font face="Arial, Helvetica, sans-serif" size="1">kindly quote ref:SNS.v4</font></font></strong></p><strong>
<p align="center"><font face="Tahoma" size="2"><b>Glasgow - Newcastle - Leeds - Manchester - Nottingham - Birmingham -<br/></b></font><font face="Tahoma" size="2"><b>Milton Keynes - London - Guildford - Oxford</b></font></p>
<p align="center"><font face="Tahoma" size="5"><strong class="head1"><font color="#ff9900" size="6">BOOKING HOTLINE</font><br/>01234 480000</strong></font><br/><font face="Tahoma" size="2"></font><font face="Tahoma" size="2"><font face="Arial, Helvetica, sans-serif" color="#ff9900" size="2">BiteSize Seminars</font><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="1"><br/>When booking kindly quote ref:SNS.v4</font><br/><br/><font size="1">Payment can be made by creditcard, cheque or
BACs</font><br/><br/></font></p></strong></td></tr></tbody></table></center></div>
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<div align="center"><font face="Tahoma" color="#000000" size="2"><b>Location Details for</b><strong> </strong></font><strong><font face="Georgia, Times New Roman, Times, serif" color="#663399" size="3"><span lang="en-au" lang="en-au">Sales Negotiation Skills</span></font></strong><font face="Tahoma" color="#000000" size="2"><strong><br/><span lang="en-au" lang="en-au"><font size="1"><b>1.30pm registration for 2pm start to 5pm. Refreshments
provided</b></font></span><br/></strong></font></div></td></tr>
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<td valign="top" width="138" height="17"><b><font face="Tahoma" size="1">Tuesday 3rd July</font></b></td>
<td valign="top" width="92"><b><font face="Tahoma" color="#666666" size="1">Glasgow</font></b></td>
<td width="349"><font face="Tahoma" size="1"><strong>The Hilton</strong>, 1 William Street G3 8HT</font></td></tr>
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<td valign="top" height="17"><b><font face="Tahoma" size="1">Wednesday 4th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#000000" size="1"><b>Newcastle</b></font></td>
<td><font face="Tahoma" size="1"><b><span lang="en-au" lang="en-au"></span>The Thistle, </b>Neville Street NE1 5DF</font></td></tr>
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<td valign="top" height="19"><b><font face="Tahoma" size="1">Thursday 5th July</font></b></td>
<td valign="top"><b><font face="Tahoma" color="#666666" size="1">Leeds</font></b></td>
<td><font face="Tahoma" size="1"><b>Radisson Hotel, </b>Cathedral Hall, No1 The Light LS1 8TL</font></td></tr>
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<td valign="top" height="17"><b><font face="Tahoma" size="1">Tuesday 10th July</font></b></td>
<td valign="top"><b><font face="Tahoma" color="#000000" size="1">Manchester</font></b></td>
<td><font face="Tahoma" size="1"><b>The Midland</b><span lang="en-au" lang="en-au"><strong> Hotel</strong> - Peter Street M60 2DS</span></font></td></tr>
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<td valign="top" height="19"><b><font face="Tahoma" size="1">Wednesday 11th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#666666" size="1"><b>Nottingham </b></font></td>
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<p><font face="Tahoma" size="1"><b>Park Plaza, </b>41 Maid Marian Way NG1 6GD</font></p></td></tr>
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<td valign="top" height="19"><b><font face="Tahoma" size="1">Thursday 12th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#000000" size="1"><b>Birmingham</b></font></td>
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<p><font face="Tahoma" size="1"><b>The Thistle, </b>St Chads, Queensway B4 6HY</font></p></td></tr>
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<td valign="top" height="18"><b><font face="Tahoma" size="1">Tuesday 17th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#666666" size="1"><b>Milton Keynes</b></font></td>
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<p><font face="Tahoma" size="1"><b>Hilton Hotel, </b>Timbold Drive, Kents Hill Park. MK7 6HL</font></p></td></tr>
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<td valign="top" height="18"><b><font face="Tahoma" size="1">Wednesday 18th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#000000" size="1"><b>London</b></font></td>
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<p><font face="Tahoma" size="1"><b>Glaziers Hall, </b>9 Montague Close, London Bridge SE1 9DD</font></p></td></tr>
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<td valign="top" height="18"><b><font face="Tahoma" size="1">Thursday 19th July</font></b></td>
<td valign="top"><font face="Tahoma" color="#666666" size="1"><b>Guildford</b></font></td>
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<p><font face="Tahoma" size="1"><b>The Manor House Hotel, </b>Newlands Corner, GU4 8SE</font></p></td></tr>
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<td valign="top" height="18"><b><font face="Tahoma" size="1">Tuesday 11th Sept</font></b></td>
<td valign="top"><font face="Tahoma" color="#000000" size="1"><b>London</b></font></td>
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<p><font face="Tahoma" size="1"><b><span lang="en-au" lang="en-au">The Strand Place Hotel -</span></b><span lang="en-au" lang="en-au"> 372 The Strand, WC2R 0JJ</span></font></p></td></tr>
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<td valign="top" height="18"><b><font face="Tahoma" size="1">Wednesday 12th Sept</font></b></td>
<td valign="top"><font face="Tahoma" color="#666666" size="1"><b>Oxford</b></font></td>
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<p><font face="Tahoma" size="1"><b>Cotswold Lodge Hotel, </b>66a Banbury Road OX2 6JP</font></p></td></tr></tbody></table>
<p align="center"><span lang="en-au" lang="en-au"><font face="Tahoma" size="1"><b>1.30pm registration for 2pm start to 5pm. Workbook, Tea & Coffee provided</b></font></span></p></td></tr>
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<p align="left"><font face="Arial,&#13;&#10;Helvetica, sans-serif" size="1"><strong><br/></strong></font></p>
<p align="left"> </p>
<p align="left"> </p>
<p align="left"> </p>
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<p align="left"><font face="Arial,&#13;&#10;Helvetica, sans-serif" size="1"><strong>Terms and Conditions</strong><br/>  <br/><b>Venues:</b> If it is unavoidable to change venues, we will contact you prior to the seminar to confirm the new venue details<br/>  <br/><b>Bookings:</b> All booking information is confirmed by email to the email address provided when the booking is made. It is the responsibility of the recipient of the email to ensure that the attendees are informed<br/> 
<br/><b>Cancellations:</b> Should an attendee be unable to attend, a substitute participant is always welcome as long as we have 24hrs notice. We do not accept cancellations within three weeks of the start date of the seminar </font></p>
<p align="left"><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="1"><b>Payment:</b> Payment is required 7 days prior to the seminar. Payment can be made by credit/debit card, bank transfer or cheque. A VAT invoice will be raised and sent at the time of booking<br/></font><font face="Arial, Helvetica,&#13;&#10;sans-serif" size="1"><br/><b>Quality:</b> We reserve the right to change seminar details where circumstances make this necessary or when it is considered that the changes will
enhance the presentation</font></p>
<p align="left"><font face="Tahoma" size="1">Address: Dept 21 St Loyes House, 20 St Loyes Street, Bedford MK40 1ZL, Phone: 01234 480000, Fax: 01234 480048</font></p>
<p align="left"> </p>
<p align="center"><font size="1">This email has been sent to info@soundsgoodmusic.net, you can get taken off our files by clicking <u><a href="mailto:nomore@seminars4.org.uk?subject=info@soundsgoodmusic.net">here</a></u></font> </p></td></tr></tbody></table>
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